这样的设计新风潮，才能在一众油腻“老牌”中祛油而新

  01

 “一次合拍

  从中脱颖而出”

广州国际汽车展览会上，中国建设银行展台从一众新能源车企展区中脱颖而出。

At the Guangzhou International Automobile Exhibition, the China Construction Bank's booth stood out from the crowd of new energy vehicle exhibitors.

以“潮酷”和“时尚”的风格贴切新能源展区氛围，通过年轻人喜爱潮流的视角，将“酷”、“玩”为设计元素融入展台。

With the style of “cool” and “fashion” to fit the atmosphere of the new energy exhibition area, through the perspective of young people who love the trend, “cool” and “play” as the design elements into the booth. cool” and ‘playful’ as design elements into the booth.

 02

“默契配合

 合力解决困难”

在这场新能源展区“斗争”中，中国建行展台反其道行之。通过主推产品系列，为参展观众提供全场景游玩消费场景体验，结合特点，串联主题。

In this new energy exhibition area “struggle”, China Construction Bank booth in the opposite direction, through the main promotion of product series, for the exhibition audience to provide a full-scene play consumption scene experience, combined with the characteristics of the theme in series.

创意想法能够成功落地，是基于对市场的深入调查与预判这届汽车展览会上目标群体的需求而成功。

The success of the creative idea was based on an in-depth survey of the market and anticipation of the needs of the target group at this automotive exhibition.

Guangdong Dazhong Exhibition Company--Creative and construction team, absorbing the industry's local growth of the industry's elite, a keen sense of smell of the industry, production and construction technology “far ahead”.

  03

 “重头开始

  只为呈现想象中的

  天马行空”

为了实现“品效销”合一的效果，我们深入行业进行调查。结果发现在新能源汽车这一领域里，目标群体的消费能力与消费喜好都是随着市场的创新变动而追求即时满足。

In order to realize the effect of “Product Effectiveness and Marketing”, we conducted an in-depth survey in the industry. We found that in the field of new energy vehicles, the target group's consumption ability and preferences are in pursuit of instant gratification as the market innovates and changes.

所以，通过调查信息了解后，我们推翻原有的制定的主题和设计，重新制定符合目标群体喜好的主题与设计。

Therefore, after understanding the information through the survey, we overthrew the original developed theme and design, and reformulated the theme and design to meet the preferences of the target group.

以品牌“创建”、“赋能”高能量生活及“充能再出发”概念为设计导向，展现品牌调性为核心，并构建展台传达美好生活“汽车金融生态圈”的观点。

With the concepts of “creating” and “empowering” a high-energy life and the concept of “recharging and starting again” as the design guide, the brand is shown as the core, and the booth is constructed to convey the idea of “better life” and “auto finance ecosystem”. The concept of “auto finance ecosystem” is the core of the brand and the booth is constructed to convey the idea of “good li

图源：实景拍摄

整个展位以希望蓝、发展绿为主色调，采用“L型”流动形态串联展区。以弧线设计象征金融桥梁，连接汽车生活的共建、共享、共生、共进；传递与消费者共赴美好生活的品牌印记。

The entire booth is colored in hope blue and development green, and adopts an “L-shaped” flow pattern to connect the exhibition areas. The arc design symbolizes a financial bridge, connecting the co-construction, sharing, coexistence and co-progression of automobile life; conveying the brand mark of going for a better life together with consumers.

互动区域的设计，采用年轻群体喜爱的潮流为主，颜色贴切主视觉的同时采用明亮色调用于区分互动区域。

The design of the interactive area is based on the trend that young people love, and the color is close to the main vision while using bright tones to differentiate the interactive area.

互动游戏设计四大板块（全球撮合家、高能传送站、权益大放送、抓住大优惠）利用参与性强的游戏，吸引参观者参与互动。在游戏互动上使用触摸屏、ai合成的等技术来提升互动体验的现代感，在互动中提高展位主题的品牌曝光度。

Interactive game design four major boards (global summarizer, high-energy transmission station, rights and interests of the big giveaway, seize the big discount) using participatory games to attract visitors to participate in the interaction. In the game interaction on the use of touch screen, ai synthesis and other technologies to enhance the interactive experience of the modern sense of interaction in the interaction to improve the brand exposure of the theme of the booth.

每一块互动区域都有鲜明的视觉设计，与主题品牌视觉紧密结合，持续强化品牌主题，也增强品牌印象，提升用户认知。

Each interactive area has a distinctive visual design, which is closely integrated with the thematic brand visual, continuously reinforcing the brand theme, as well as enhancing the brand impression and user perception.

本次项目通过创新的展位设计、互动体验和传播策略，成功地将品牌理念和产品优势融入到展位中传达出去，为品牌在年轻的消费者中加深了品牌印象。

Through innovative booth design, interactive experience and communication strategy, this project successfully conveyed the brand concept and product advantages into the booth, deepening the brand impression for the brand among young consumers.

从创新设计到制作搭建，我们都严谨对待，团队间的互相配合，遇到问题的合力解决，只为最终的完美呈现和确保活动的顺利进行，在本次项目过程中积累了更细致的团队协作经验。

From the innovative design to the production and construction, we are rigorous treatment, teamwork between each other, encountered problems with the joint efforts to solve, only for the final perfect presentation and ensure the smooth progress of the event, in the process of this project has accumulated a more detailed experience of teamwork.

广东达众展览致力于内容呈现效果达到最优效果，通过不同材质、不同方面和功能展示，让大会活动得到更多广泛的传播，会展活动一体化终端服务商“让品牌爱上达众造”。

Guangdong Dazhong exhibition is committed to content presentation effect to achieve the optimal effect, through different materials, different aspects and functions of the display, so that the activities of the General Assembly to get more extensive dissemination of the exhibition activities of the integration of terminal service providers, “so that the brand fell in love with the Dazhong made”.