项 目 背 景
PROJECT BACKGROUND
@项目效果图
2024第二十六届中国烘焙展览会,于2024年5月10日-12日在广州广交会展馆D区+A区限时举办!中国烘焙展览会是烘焙行业第一个专业展览会,提出在国内食品类展会按产品类别划分展览区域的思路,迈出了与国际接轨的步伐,与国际华联烘焙总会建立全方面密切合作,中国烘焙展会在国际烘焙领域巨大的影响力。以会带展,以展促会,定位于集行业之力,和众多烘焙企业共同推进中国烘焙行业的持续发展。
The 26th China Baking Exhibition 2024 will be held for a limited time in Area D and Area A of the Guangzhou Canton Fair Complex from May 10th to 12th, 2024! China Baking Exhibition is the first professional exhibition in the baking industry. It proposes the idea of dividing exhibition areas by product categories in domestic food exhibitions, takes steps to integrate with international standards, and establishes all-round close cooperation with the International Hualian Baking Federation. China Baking Exhibition has huge influence in the international baking field. With "meeting to lead the exhibition and promoting the meeting with the exhibition", we are positioned to gather the strength of the industry and work with many baking companies to promote the sustainable development of China's baking industry.
@项目场地图
现 场 搭 建 视 频
PROJECT INTRODUCTION
项 目 介 绍
PROJECT INTRODUCTION
@广交会展馆实景图
(图片来源网络)
The project is located in Area D of Canton Fair Complex in Guangzhou, Guangdong Province, which provides a more modern and efficient exhibition environment and is the largest convention and exhibition complex of all types of convention and exhibition activities in China.
@项目效果图
@项目效果图
This design block mode is mainly used for combination and integration. The design idea with “ waves ” as the conceptual starting point is unique and relaxed. It is no longer limited to the traditional layout style to peek into this kind of thinking breakout, but through more Deeper concepts to conceive space. Each space has its own unique style, and how to cleverly blend without breaking the harmonious points of integration is one of the key thoughts of this design.
@项目效果图
Demolition of the original traditional design of the ceiling, with a form similar to the ribbon, the whole combination of the "sky", a symbol of the ocean waves, through the use of materials below the space of the choice of lighting design, the use of reflective and spatial "breathing" sense, showing the depth and magnificence of the sea waves, but also in line with the overall theme of the tone of the block, to give the viewer a unique visual experience, a refreshing experience.
@项目效果图
The entire block is divided into seven separate style spaces, using a variety of materials and practices for each space, and controlling the style of each space within the overall style in order to achieve a harmonious balance.
@项目效果图
@项目效果图
@项目效果图
@项目效果图
Anisotropic curvature modelling, unique and interesting, full of unique children's flavour, the overall choice of materials and lighting design collocation, so that this area is unique and visual experience is the most interesting scenery line of the whole exhibition. Card, tasting, introduction, a whole set of browsing order, breaking the traditional way of display, breaking the circle of the sole topic, the effect of the space to create an immersive sensory experience to the viewers.
@项目效果图
@项目效果图
@项目效果图
@项目效果图
Open browsing space, the use of U-shaped movement line, the display table is merged into a whole large island table, so that its visitors get a very good browsing experience, to solve the traditional layout of the problem brought about by the congestion of the flow of people. The outer booth adopts a lot of transparent glass material, which not only can better display the products, but also add the texture and sense of hierarchy of the space, creating a bright and comfortable atmosphere, and the area on the outer wall is designed with light strips and LED screens, which brings a unique introduction experience for the visitors.
@项目效果图
@项目效果图
@项目效果图
@项目效果图
This block area is the showcase that uses the most anomalous curvature in the whole field. The overall shape is based on the prototypical iceberg design reference, with light blue as the basic colour tone of the space, and with the gradient of the light bar to create an anomalous spatial ambience of the icy sky and snowy land. In terms of opaque materials, the common practice of layering anisotropic curvature to highlight the layered sense of space, decorative embellishments, a combination of fun and ambience, and complementary light and shadow effects to create a spatial atmosphere of the top of the snowy mountain.
@项目效果图
@项目效果图
@项目效果图
@项目效果图
Simple layout design, generous display space, so that the viewers can see from all angles can see the products on display, the overall block style to the large overall limit close to the unified colour theme, reconcile the whole visual experience, four-way lamp post embellishment, unique and not lose the sense of space texture.
@项目效果图
@项目效果图
空间如何细致规划?
How to plan the space meticulously?
合理地运用好每一处空间细节?
Use every detail of the space wisely?
风格色调的统一主题下,又如何做出独有的特殊感?
Under the unified theme of style and colour, how to make a unique and special sense?
@项目效果图
@项目效果图
A large number of transparent furniture, including acrylic and glass products, are used in the choice of materials, making the whole space uniformly present a unique sense of texture and transparency. The innovative circular display stand is not bound by the traditional display layout, and combines exhibition, film viewing, party, communication and shooting into an independent small social space. Through the design of this innovative space, it is hoped to create a new way of exhibition, and to give the viewers a brand new experience.
@项目效果图
@项目效果图
The only land in the waves of the waves, the style of the very cut, the tone of the contrast between warm and cold, all of them are showing the unique sense of space. Simple not lose the simple line design, warm and cold lighting to complement, innovative and bold new layout, so that the whole space has great flexibility and specificity. The semi-enclosed space layout of the negotiation area adopts the closed and translucent soft film material, which not only retains the sense of spatial extension but also preserves the privacy of the space.
@项目效果图
@项目效果图
Adapting to the theme of the region's design, fun without losing the children's heart embellished with a corner, increasing the fun of the space, creating a dreamy and funny effect, making the space full of warmth, bringing a smile to the viewers of the exhibition experience.
项 目 实 景 赏 析
PICTURESOFTHEPROJECT
广东达众展览致力于内容呈现达至最优效果,通过不同材质、不同方面和功能展示,让大会活动得到更多广泛的传播,会展活动一体化终端服务商"让品牌爱上达众造”。
Guangdong Dazhong exhibition is committed to content presentation effect to the optimal effect, through different materials, different aspects and functions of the display, so that the activities of the General Assembly to get more extensive dissemination of the exhibition activities of the integration of terminal service providers, "so that the brand fell in love with the Dazhong made".
END