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品牌展台「盛会不息 精彩不停」立高食品助力广州烘焙展

2024/8/27 15:50:50 | 浏览量:334

                                        品牌展台「盛会不息 精彩不停」立高食品助力广州烘焙展

原创 小达达&杰 广东达众展览
 2024年07月26日 18:00 广东

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项 目 背 景

PROJECT BACKGROUND


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2024第二十六届中国烘焙展览会,于2024年5月10日-12日在广州广交会展馆D区+A区限时举办!中国烘焙展览会是烘焙行业第一个专业展览会,提出在国内食品类展会按产品类别划分展览区域的思路,迈出了与国际接轨的步伐,与国际华联烘焙总会建立全方面密切合作,中国烘焙展会在国际烘焙领域巨大的影响力。以会带展,以展促会,定位于集行业之力,和众多烘焙企业共同推进中国烘焙行业的持续发展。


The 26th China Baking Exhibition 2024 will be held for a limited time in Area D and Area A of the Guangzhou Canton Fair Complex from May 10th to 12th, 2024! China Baking Exhibition is the first professional exhibition in the baking industry. It proposes the idea of dividing exhibition areas by product categories in domestic food exhibitions, takes steps to integrate with international standards, and establishes all-round close cooperation with the International Hualian Baking Federation. China Baking Exhibition has huge influence in the international baking field. With "meeting to lead the exhibition and promoting the meeting with the exhibition", we are positioned to gather the strength of the industry and work with many baking companies to promote the sustainable development of China's baking industry.


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现 场 搭 建 视 频

PROJECT INTRODUCTION


项 目 介 绍

PROJECT INTRODUCTION


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项目位于广东省广州市广交会展馆D区,广交会展馆是提供更为现代化和高效的展览环境,是国内范围内规模最大、各类会展活动的会展综合体。


The project is located in Area D of Canton Fair Complex in Guangzhou, Guangdong Province, which provides a more modern and efficient exhibition environment and is the largest convention and exhibition complex of all types of convention and exhibition activities in China.


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本次设计区块模式为主,进行组合融入,以“海浪”为概念出发点的设计思路独特而有松弛感,窥探这种思维的跳脱,不再局限于传统的布局风格,而是通过更深层次的理念来构想空间。每一个空间都有自己独特的风格,如何巧妙地融合而不打破相融的和谐点,是本次设计的重点思考之一。


This design block mode is mainly used for combination and integration. The design idea with “ waves ” as the conceptual starting point is unique and relaxed. It is no longer limited to the traditional layout style to peek into this kind of thinking breakout, but through more Deeper concepts to conceive space. Each space has its own unique style, and how to cleverly blend without breaking the harmonious points of integration is one of the key thoughts of this design.


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拆除原本传统设计中的吊顶,用类似彩带的形式,成为整个组合的“天空”,象征海洋海浪,透过下方空间的材料选择灯光设计的运用,利用反射性和空间的“呼吸”感,展现出海浪的深邃与壮丽,同时也符合整体区块主题色调,给观展者带来独特的视觉体验耳目一新。


Demolition of the original traditional design of the ceiling, with a form similar to the ribbon, the whole combination of the "sky", a symbol of the ocean waves, through the use of materials below the space of the choice of lighting design, the use of reflective and spatial "breathing" sense, showing the depth and magnificence of the sea waves, but also in line with the overall theme of the tone of the block, to give the viewer a unique visual experience, a refreshing experience.


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整个区块被分为7块独立风格的空间,利用每一处空间采用多种材质和做法,将每块空间的风格把控在整体风格之内以求达到和谐平衡点。


The entire block is divided into seven separate style spaces, using a variety of materials and practices for each space, and controlling the style of each space within the overall style in order to achieve a harmonious balance.


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异形弧度的造型,独特而有趣,充满独有的童趣风味,整体的材质选择和灯光设计的搭配,让这块区域呈现出独特的视觉体验,是整个展会最为有趣的风景线。打卡、品尝、介绍、一整套浏览顺序,打破传统展示方式,破圈独留话题,空间的效果营造给观展者带来一种身临其境的感官体验。


Anisotropic curvature modelling, unique and interesting, full of unique children's flavour, the overall choice of materials and lighting design collocation, so that this area is unique and visual experience is the most interesting scenery line of the whole exhibition. Card, tasting, introduction, a whole set of browsing order, breaking the traditional way of display, breaking the circle of the sole topic, the effect of the space to create an immersive sensory experience to the viewers.


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开阔的浏览空间,运用U型的活动动线,将展示台合并为一整个大岛台,让其观展者获得非常好的浏览体验,解决传统布局所带来的人流拥堵的问题。外围展台采用大量透明玻璃材质,不仅能更好地展示产品,还增添了空间的质感和层次感,营造出明亮而舒适的氛围,外墙的区域运用灯条和LED屏幕的搭配设计,为观展者带来独有的介绍体验。


Open browsing space, the use of U-shaped movement line, the display table is merged into a whole large island table, so that its visitors get a very good browsing experience, to solve the traditional layout of the problem brought about by the congestion of the flow of people. The outer booth adopts a lot of transparent glass material, which not only can better display the products, but also add the texture and sense of hierarchy of the space, creating a bright and comfortable atmosphere, and the area on the outer wall is designed with light strips and LED screens, which brings a unique introduction experience for the visitors.


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本块区是整场运用异形弧度最多的展示台,整体形状以冰山原型设计参考,以淡蓝色作为空间的基本色调,搭配灯条渐变营造出冰天雪地的异度空间氛围。在不透明的材质方面,采用了常见的做法,将异性弧度层层相叠,以凸显出空间的层次感,装饰的点缀,趣味和氛围相结合,光影效果的相辅相成,打造出雪山之巅的空间氛围。


This block area is the showcase that uses the most anomalous curvature in the whole field. The overall shape is based on the prototypical iceberg design reference, with light blue as the basic colour tone of the space, and with the gradient of the light bar to create an anomalous spatial ambience of the icy sky and snowy land. In terms of opaque materials, the common practice of layering anisotropic curvature to highlight the layered sense of space, decorative embellishments, a combination of fun and ambience, and complementary light and shadow effects to create a spatial atmosphere of the top of the snowy mountain.


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简单的布局设计,大方的展示空间,让观展者能从各个角度都能看到展示的产品,整体的区块风格向大整体极限靠近,统一的色调主题,调和着整个视觉体验,四向灯柱的点缀,独特不失空间质感。


Simple layout design, generous display space, so that the viewers can see from all angles can see the products on display, the overall block style to the large overall limit close to the unified colour theme, reconcile the whole visual experience, four-way lamp post embellishment, unique and not lose the sense of space texture.


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空间如何细致规划?


How to plan the space meticulously? 


合理地运用好每一处空间细节?


Use every detail of the space wisely?


风格色调的统一主题下,又如何做出独有的特殊感?


Under the unified theme of style and colour, how to make a unique and special sense?


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在材料的选择上采用大量的透明家具、包括亚克力、玻璃制品,使得整个空间统一地呈现出独有的质感和透明感。创新的圆形展示台不受传统展示布局的束缚,将展览、观影、聚会、交流、拍摄为一体的独立小型社交空间,通过这种创新的空间的设计,希望营造出一个新的展览方式,给观展者一个全新的体验。


A large number of transparent furniture, including acrylic and glass products, are used in the choice of materials, making the whole space uniformly present a unique sense of texture and transparency. The innovative circular display stand is not bound by the traditional display layout, and combines exhibition, film viewing, party, communication and shooting into an independent small social space. Through the design of this innovative space, it is hoped to create a new way of exhibition, and to give the viewers a brand new experience.


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波光海浪中唯一的“陆地”,风格的极具割裂,色调的冷暖对比,无一不在展现出空间的独特感。简单不失简约的线条设计,冷暖灯光的辅以配合,创新大胆的全新布局,让整个空间具有很大的灵活性和特殊性。洽谈区半包围的空间布局,采用了密闭透光的软膜材质,既保留了空间的延伸感又保存了空间的私密性


The only land in the waves of the waves, the style of the very cut, the tone of the contrast between warm and cold, all of them are showing the unique sense of space. Simple not lose the simple line design, warm and cold lighting to complement, innovative and bold new layout, so that the whole space has great flexibility and specificity. The semi-enclosed space layout of the negotiation area adopts the closed and translucent soft film material, which not only retains the sense of spatial extension but also preserves the privacy of the space.


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贴合着区域主题的设计,有趣不失童心点缀着一隅角落,增加了空间的趣味性,营造出一种梦幻风趣的效果,使得空间充满温暖感,给观展者带来会心一笑的观展体验。


Adapting to the theme of the region's design, fun without losing the children's heart embellished with a corner, increasing the fun of the space, creating a dreamy and funny effect, making the space full of warmth, bringing a smile to the viewers of the exhibition experience.


项 目 实 景 赏 析

PICTURESOFTHEPROJECT

广东达众展览致力于内容呈现达至最优效果,通过不同材质、不同方面和功能展示,让大会活动得到更多广泛的传播,会展活动一体化终端服务商"让品牌爱上达众造”。


Guangdong Dazhong exhibition is committed to content presentation effect to the optimal effect, through different materials, different aspects and functions of the display, so that the activities of the General Assembly to get more extensive dissemination of the exhibition activities of the integration of terminal service providers, "so that the brand fell in love with the Dazhong made".


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